SmartChange vs.
Classy / GoFundMe Pro
Classy — now GoFundMe Pro — is a serious enterprise platform for serious enterprise budgets. SmartChange is built for every organization that doesn't have an implementation team, an annual contract, or six weeks to get started.
How much does it actually cost?
SmartChange publishes its pricing. Classy / GoFundMe Pro does not — you have to talk to sales first. Here's why that matters.
Published. Transparent. No surprises.
3.9% + 25¢Standard rate per transaction · No monthly fee · No annual contract
Custom. Opaque. Call us first.
Contact salesAnnual contract · Processing fees separate · Implementation may apply
What Are These Platforms?
Launch-Fast Fundraising for Every Mission
SmartChange is an all-in-one fundraising platform for nonprofits, PTAs, educational organizations, nonpartisan campaigns, NIL collectives, NIL athletes, and crisis fundraising. Same-day launch, no monthly fee on Standard, donor fee coverage (90%+ adoption), Spare Change round-ups, peer-to-peer fundraising, a full public API, and a dedicated NIL Collective campaign type — all included from your first login. No contracts. No implementation process.
Operated by Level Wins in Little Rock, Arkansas. Standard: 3.9% + 25¢ per transaction.
Enterprise Nonprofit Fundraising Suite
Classy was a leading enterprise nonprofit fundraising platform acquired by GoFundMe in 2022 and rebranded as GoFundMe Pro. It offers peer-to-peer fundraising, events, recurring giving, campaign management, and its own payment processor (GoFundMe Pay). Pricing is custom and requires a sales conversation — annual contracts are typical. It is designed for mid-to-large nonprofits with dedicated fundraising staff, campaign budgets, and the capacity to invest in onboarding and ongoing platform management.
Processing: typically 2.2%–2.5% + 30¢ per transaction through GoFundMe Pay, with a 1% surcharge for American Express, separate from platform fees.
Feature Comparison
| Feature | SmartChange | Classy / GoFundMe Pro |
|---|---|---|
| Pricing | Published — 3.9% + 25¢ Standard, no monthly fee | Custom — requires sales call; annual contracts typical |
| Launch Time | Same day — self-serve, no approval | Weeks — onboarding, implementation, configuration |
| Monthly / Annual Fees | Standard is free — no monthly fee | Yes — annual contract; platform fee separate from processing |
| Processing Fee | 3.9% + 25¢ per transaction | 2.2%–2.5% + 30¢ (GoFundMe Pay); +1% for Amex |
| Donor Fee Coverage | Yes — 90%+ adoption; 0–1% effective rate | Yes — Donor Covered Fees available |
| Tip Prompts to Platform | Never | Not applicable (enterprise pricing model) |
| Peer-to-Peer Fundraising | Yes — all plans | Yes — core strength |
| Events & Ticketing | Yes — all plans | Yes — strong event tools |
| Recurring Donations | Yes — same rate, no surcharge | Yes |
| Embeddable Donation Forms | Yes — all plans | Yes |
| Full Public API | Yes — all plans | Yes |
| Donor CRM | CRM-Lite — donor management + giving history | Comprehensive supporter management |
| Spare Change Round-Ups | Yes — exclusive | Not available |
| NIL Collective Campaign Type | Yes — dedicated type | Not supported |
| Crisis Launch Mode | Under 15 minutes | Not available |
| Tech Team Required? | No — self-serve from day one | Recommended — onboarding and configuration required |
| Contract Required? | No — cancel anytime | Yes — annual contract typical |
Key Differences
Classy doesn't publish its pricing. SmartChange does.
SmartChange's pricing is on the pricing page — publicly, without a sales call. Standard: 3.9% + 25¢ per transaction. No monthly fee on Standard. No annual contract. No surprises.
Classy / GoFundMe Pro requires a sales conversation before you see a number. Annual contracts are typical. The platform fee is separate from processing fees. Published user reviews on G2 and Capterra note that the pricing can be a significant barrier for smaller and mid-size nonprofits. One G2 reviewer described Classy as "more expensive than our donor management software but doesn't have the robust donor management tools to replace it."
If you have to ask, you might not be the target customer. SmartChange doesn't believe you should have to negotiate to find out what something costs.
SmartChange is live today. Classy is live eventually.
GoFundMe Pro's own documentation states that Stripe verification for GoFundMe Pay can take 7–10 business days, and that organizations cannot publish campaigns while verification is in progress. That's before onboarding, configuration, and team training.
SmartChange is same-day, self-serve. Create an account, build your form, connect your bank, and start collecting — today. No implementation process, no kickoff call, no waiting for an account manager to respond.
Annual contracts mean you're committed before you know if it works.
Classy / GoFundMe Pro typically requires an annual contract — meaning you commit to a full year of platform fees before you've run a single campaign on the system. SmartChange has no contracts. You pay only when donations come in, starting at 3.9% + 25¢ per transaction. If it doesn't work for you, you stop. No exit fees, no renewal negotiations, no awkward conversations with a customer success manager.
Features only SmartChange has — regardless of plan.
Classy / GoFundMe Pro doesn't offer Spare Change round-ups (passive giving via everyday purchase round-ups), a dedicated NIL Collective campaign type, or a Crisis Launch Mode that gets a fundraiser live in under 15 minutes. SmartChange was built for audiences that enterprise platforms don't specifically serve — and these features reflect that.
Classy is deeper. SmartChange is faster. They can work together.
Classy / GoFundMe Pro is genuinely strong at what enterprise nonprofits need — large-scale peer-to-peer campaigns, sophisticated events, deep reporting, and integrations with major CRMs. If you have the staff and budget for it, it's a real platform.
SmartChange connects to any CRM or existing stack via its full public API (included on every plan). Some organizations use SmartChange for fast-launch fundraising campaigns and connect it to GoFundMe Pro or another system for deeper donor management. You don't have to choose one.
Who Should Use Which Platform?
SmartChange is a strong fit if you…
- Need to launch a fundraiser today without a sales conversation first
- Don't want to commit to an annual contract before seeing results
- Are a small-to-mid nonprofit without a dedicated tech or ops team
- Want transparent, published pricing with no surprises
- Want 0–1% effective rate when donors cover the fee
- Are a NIL collective, crisis organization, or nonpartisan campaign
- Want Spare Change round-ups as a passive revenue stream
- Need everything included from day one — no feature tiers
Classy / GoFundMe Pro may be a fit if you…
- Run large-scale peer-to-peer campaigns with hundreds of fundraisers
- Have dedicated fundraising and tech staff to manage the platform
- Need deep campaign templating, live events, and sophisticated reporting
- Have budget and tolerance for annual contracts and custom pricing
- Are already using GoFundMe Pay and want to stay in the ecosystem
- Have evaluated the cost and determined the ROI justifies the investment
Frequently Asked Questions
What is the difference between Classy and GoFundMe Pro? ▾
How much does Classy / GoFundMe Pro cost? ▾
Is SmartChange an alternative to Classy / GoFundMe Pro? ▾
Can I use SmartChange and Classy together? ▾
Is SmartChange free to sign up? ▾
You shouldn't need a sales call to find out what fundraising costs.
Transparent pricing. No annual contract. Live today.
$0 to sign up · No credit card required · Cancel anytime